date:Apr 02, 2013
ceived by guests, Captain Ds CEO Phil Greifeld told SeafoodSource last year. Captain Ds television commercials, store re-design program, and numerous other efforts have also contributed to an increase in the chains profitability, according to Greifeld.
The story is not so great for Long John Silvers, which had a sales drop of 3.1 percent in 2012, according to Technomic. Their new parent company has made many of the same efforts as Captain Ds, including menu positioning. Hopefully, those changes