date:Apr 02, 2013
the component fresh ingredients for home-cooked meals delivered to the consumers door.
This form of grocery shopping is already well established in Sweden, but has also taken off in the United Kingdom too, says Ed Boyes, commercial director at Hello Fresh, which was founded a year ago but already boasts a customer base of several thousand and has been growing its orders between 30 percent and 50 percent each month.
The company has also started a U.S. presence, www.hellofresh.com, out of a Ne