date:Apr 02, 2013
the fish tastes better the packaging isnt flushed through with preservative gases. Our concept brings with it a much smaller supply chain than the supermarkets; its directly producer to box to consumer, meaning our customers are getting fish within 24 hours of it being cut into portion sizes and packaged. Our name is Hello Fresh so you have to be able to tell the difference between really fresh ingredients and those that are less fresh.
Boyes dismisses the notion that the concept is only an op