Startups try to find sweet spot in grocery delivery
date:Apr 02, 2013
grocery list online. Instacart hires personal shoppers to buy and deliver the groceries, and the customer delivery fees pay Instacart and the driver.

Supermarkets and e-commerce sites have started grocery delivery service in pockets across the country. But some experts say that even national grocery brands such as Safeway haven't been able to grow the business to produce significant revenue, and some speculate that Wal-Mart is losing money on its grocery service in the Bay Area.

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