Startups try to find sweet spot in grocery delivery
date:Apr 02, 2013
mistakes of those who came before and learned that they can't get too big too quickly and can't have too many expensive drivers and truck fleets. They say they can't deliver everywhere and anytime a customer wants, at least when starting out. They aim to be tech-savvy, keep a small footprint and tap into local food suppliers.

And, they say, they need a top-notch website and mobile app, which is why many of the new grocery delivery services were started by engineers in the Bay Area.

The way to
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