date:Jun 08, 2012
ripe for larger players and traditional consumer packaged goods companies to enter the mix. Asked what has prevented those companies from becoming more involved in the space Mr. Irwin responded that they are out there from the Kellogg Co.s Kashi brand to Kraft Foods Inc.s Back to Nature to Coca-Cola Co.s Odwalla and PepsiCo Inc.s Naked Juice but the difference is Hain wakes up every day with a focus on natural and organic.
The consumer is smart enough today to understand a brand cant be both