date:Apr 01, 2013
tegory, Mr. Hare said.
We recognize we are not just competing with McDonalds and Burger King and the other burger players, he said. We have got people like Five Guys that are out there pulling at our premium customers and we want you to be able to go to a Five Guys and compare the experience to a Wendys and say, look, we use fresh beef, they use fresh beef. I dare you to say that our product is not at parity.
With product parity established against premium burger companies like Five Guys, Wend