Wendy’s testing flatbread product, pretzel burger
date:Apr 01, 2013
duct is representative of what Wendys executives talk about in terms of innovation and why Wendys is different from other Q.S.R.s.

If you look at other Q.S.R.s, I dont think you are going to find anything close to this product, he said. It is operationally a little complex. We have taken our time, worked that through to the testing, so we can do that and still meet our time standards for a fast-food operation.

The pretzel bacon burger is designed to give Wendys some separation in the burger ca
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