date:Mar 29, 2013
According to the report 'Consumer Trends in the Dairy Market in Italy, 2011', cheese had accounted for a major stake of 47% in 2011, followed by milk at 31% and others in the order of yoghurt, puddings/desserts, butter spreadable fats and cream as per the market value.
Milk, however, held a whopping share of more than 67% in volume terms restricting cheese to the second spot with a mere 16.8% stake.
Changing age structures has been the major trend cited by Italians as influenced their overall