Even sweet flavors may need masking
date:Mar 29, 2013
s of understanding singular and multi-dimensional off-notes which require masking.

Ms. Kennison said Symrise takes a threefold approach in masking off-notes in whole grain products: adding lubricity via saliva-stimulating agents, mouthfeel enhancers and fat simulators; masking the bitter and oxidized notes often present in whole grain products, particularly by enhancing sweetness; and using delivery systems to keep flavor from complexing in the systems.

Often the overall flavor/masking deliv
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