date:Mar 29, 2013
Woolworths says the trial of a direct relationship between the supermarket and dairy farmers is seeking to give dairy farmers a better deal for their milk, end-to-end transparency from shed to shelf, the certainty of a longer term contract and a closer relationship to their consumers.
Woolworths wants to stock milk sourced directly from the Manning Valley farmers in stores in New South Wales by the middle of 2013. The milk will be marketed under a new brand, called Farmers Own, that the superma