date:Mar 29, 2013
ese to expand into the cheddar sector once dominated by Kraft in the Australian market. Krafts international reputation in cheese has been focused, especially in the US, on its Philadelphia (Philly) brand.
However, the latest moves in cheese product development by Kraft Foods in Australia may signal that Kraft Foods now recognises the research and development base and production capabilities Australia offers. Kraft Foods has strong brand management and marketing strengths and potential compleme