date:Mar 29, 2013
rting investment in innovation.
Kantar's report also details that virtually all households (99%)buy frozen products, and that in 69% of those households they areconsumed weekly. In addition, it reveals that by comparing frozenand fresh food categories, average consumption of fish,vegetables, meat and frozen ready meals is below that forfresh/chilled versions. Yet surveys conducted by the consultingfirm indicated that over 51% of housewives surveyed believe thatfrozen products are as good as fre