date:Mar 29, 2013
ozen Products, How to Grow in a Mature Market? Itnotes that there was just a 1.1% increase in demand last year,keeping pace with the natural growth of the population, as theaverage household consumption remained at 52 kilograms annually.
Meanwhile, the average costs per household fell seven euros(1.6%), to EUR 242.
According to the consulting firm, there are three ways in whichthey should focus on market development:
Increasing the consumption frequency;
Improving frozen product image;
Suppo