date:Mar 28, 2013
Rita is available in Maine, New Hampshire and Tennessee.
The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew wed tapped into a winning insight we could build on, said Rob McCarthy, vice president of Bud Light, in a statement. Strawberries and Margaritas have long gone hand-in-hand. Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver.
The new brand will be available in three package sizes: 12-packs of 8-ounce cans,