date:Mar 28, 2013
Los Angeles-based Fiji Water Co., part of the Roll Global LLC family of companies, will launch a custom, reusable straw for its bottled water in April. Development for the Fiji Straw began after the company noticed several of its influential fans were using straws to sip the water on red carpets or concert stages. As a result, it created a dishwasher-safe, BPA-free straw that is built into the bottled waters custom-made blue cap, designed for its 330- and 500-ml bottles.
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