A healthy snacks market
date:Mar 28, 2013
ich flavor experience with less fat than traditional potato chips, a release explained. Lays Kettle Cooked added a pair of new options: Applewood Smoked BBQ and Sun-Dried Tomato Parmesan.

Consumers of Lays Kettle Cooked potato chips, many of whom are Baby Boomers, are increasingly looking for more unique flavor experiences, while at the same time maintaining balance in their diets, explained Tony Matta, vice president of marketing, Frito-Lay North America, before noting the unique flavor-layer
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