Kroger “leaning in” on natural, organic beverages
date:Mar 27, 2013
rs have told us it works both ways, Adcock said. But what theyve really done is tell us they like what we have, and they want more.

On the beverage front, a lot of the more that consumers want may, in the long term, flow through L.A. Libations. While the plan is to start with the Ralphs stores in the Los Angeles area, the intent is to eventually scale through all of Ralphs and, finally, larger geographic regions, Stepper said.

Its a unique arrangement: in helping set up the emerging beverage c
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