Kroger “leaning in” on natural, organic beverages
date:Mar 27, 2013
under its corporate umbrella, the push across all Kroger-owned groceries to increase natural and organic products is going to have to be coordinated through several different grocery formats: in some stores, there are natural store-within-a-store segregated sets, while in others natural or organic alternatives sit on-shelf next to conventional versions of the same products. But it will be pervasive, because the competition is aiming for the same group of consumers.

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