Kroger “leaning in” on natural, organic beverages
date:Mar 27, 2013
artificial preservatives and ingredients that its products dont include, will serve as the basis for new branded product additions as well. Its a list that Adcock said compares favorably with Whole Foods own list of unacceptable ingredients.

Our list is more robust, she said.

Consumers have responded, according to Kroger, which said recently that Simple Truth sales had been 33 percent higher than their original target.

With more than 2,400 grocery stores and almost 800 more convenience stores
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