date:Mar 27, 2013
ategic space and merchandising allocations for the category. LA Libations will also have a set of coolers called Taste of Tomorrow in more than 80 stores under the Kroger-owned Ralphs banner, offering consumers a grab-and-go look at some emerging beverage categories.
The partnership between the two companies began when L.A. Libations offered an assessment of the emerging beverage category to Kroger brass last year at the time, the company broke the nascent beverage world down into five parts: