date:Mar 27, 2013
ategory for Kroger, L.A. Libations is the only outside firm helping to run Krogers push for natural and organic innovation. The company will continue to build across all product types, Adcock said, but beverage is a key introduction point for the company.
Sales are increasing across all categories, but were really leaning in through beverage, she said. We are looking at categories where theres the most innovation and that are growing categories some are more accelerated than others, like bever