Easter drives consumer candy, snack purchases
date:Mar 27, 2013
212 were more likely to see relatives, teens more often got to sit down for a family meal in the home.

The Easter holiday is a time for familyimmediate and extendedwhich enables food manufacturers and retailers to connect with consumers via family imagery and themes, said Darren Seifer, Food Beverage Industry Analyst. Creating marketing and merchandising plans that inspire earlier interest, activities, and even gifting will lead to added excitement around the holiday and greater spending.
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