date:Mar 27, 2013
ping for Easter baskets, gifts, snacks, and treats until about a week before Easter, reports NPDs snacking research. A majority of celebrating adults (58%) buy Easter candyand 40% of those individuals say they come in under budget for the category; gifts motivate more overspending than do candy or snacks.
While grocery stores are the most commonly used channel for Easter, discount stores more successfully encourage higher spending on candy relative to budgets. More men than women identified gr