date:Mar 26, 2013
yles could lead to further opportunities for the rice market in India, with labelling claims addressing specific consumer needs, such as convenient or fast-cooking or nutritional benefits. Indeed, in terms of convenience, 60% of all microwaveable packaged rice variants in Asia were launched in India and a further 23% carried a time or speed claim.
In a decade of exceptional economic expansion, India has experienced rapid development, increased urbanisation and changing consumer lifestyles. Coo