date:Mar 26, 2013
for the market in the future too, as Mintel expects the market to grow even further to reach an estimated Rs 333 billion and 4 million kg by 2016 (+175%).
Ranjana Sundaresan, food and drink analyst, India, Mintel, said: Packaged rice is becoming increasingly popular in India, especially in urban areas due to its convenience. Not so long ago, all rice used to be bought loose from small retailers, kirana stores or ration shops. Consumers could feel and taste the rice to judge their quality, but