date:Mar 26, 2013
ive country in terms of new product development, accounting for 50% of packaged rice introductions in Asia alone, followed by Vietnam and Thailand, which accounted for 10% and 8% respectively of NPD in the region. Malaysia came forth with 7% of new packaged rice launches in APAC followed by Australia with 6%.
Overall, the Indian retail rice market stood at Rs 122 billion in value and 2 million kg in volume in 2012, from Rs 75.56 billion and 1.2 million kg in 2010. And there is further good news