Fonterra launched 100% light proof bottle
date:Mar 26, 2013
ing milk for the past three years.

In order to judge freshness, a lot of consumers habitually sniff test their milk before it goes into the glass, coffee cup or cereal bowl, he said. Research shows that around 7% of all fresh milk is thrown out because people think it smells off. But what people are smelling is typically the result of light damage. The key insight around light damage is that even a small amount of light is enough to start the process. Packaging options such as fresh milk tetra
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