Raging Scotch thirst ‘from Boston to Beijing’ drives Diageo investment
date:Jun 07, 2012
sales and 27% of net sales in the year ending June 30 2011, and a third of its gross profit in 2011 financial year.

Diageo Scotch sales rose 8% by volume and 14% in terms of net sales in the first half (H1) of 2012 to approach ₤3bn due to increased demand in high growth markets.

In H1 2012, a focus in Asia on Scotch and luxury brands fuelled 13% net sales growth for Johnnie Walker, while Buchanans grew net sales 26%; in Russia and Eastern Europe Johnnie Walker net sales were up 22%, White Ho
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