date:Jun 07, 2012
s our brands have achieved remarkable, sustained global growth.
Consumer resonance
Scotch whisky is Scotlands most celebrated manufactured export, led by brands like Johnnie Walker, resonating with consumers from Boston to Beijing,he added.
The investment plans announced today would create 250 construction jobs for each of the five investment years, Diageo said, while it predicted that around 500 further jobs could be created within the wider economy.
Scotch represented 23% of Diageos volume