date:Mar 25, 2013
Campbell Soup, which is pinning future hopes on its new Go Soup line. Aimed squarely at Millennials, Go Soups are ethnic with unusual flavors, like Chicken Quinoa with Poblano Chilies and Moroccan Style Chicken with Chickpeas. Go Soup also is priced upscale, with suggested retails of around $2.99 per soup, nearly triple the going rate.
Go Soup signals a sea change in soup packaging. Gone are Andy Warhols favorite metal soup cans; Go Soups 14oz stand-up pouches are eye-catching and microwavable