date:Mar 25, 2013
ow-sodium claim, per Datamonitors Product Launch Analytics. That was down by nearly half from the 12.9% of launches that claimed low- or reduced-sodium contents in 2011. Soups that did make sodium-reduction claims tended to be broth products, such as College Inn Beef Broth in a Fat Free Lower Sodium variant. Gluten concerns were also back-burner in 2012, with just 6.8% of soup launches going gluten-free, down from 19% that did so in 2011.
One health claim on the upswing is low- or reduced-c