date:Mar 25, 2013
Millennialsthose between the ages of 18 to 34now account for 25% of the U.S. population, according to Forbes, but what really matters is the amount of money this generation spends. Campbell Soup puts the groups total spending power at $300 billion annually, enough to make any packaged goods company stand up and take notice.
Millennials are different from Baby Boomers. As a group, they tend look at food as a source of adventure and entertainment, and they are less likely than older consumers to