date:Mar 22, 2013
Reckitt is seen as fitting in with Citi's strategy themes of 'defensive growth', as well as being a world champion in its sector.
At Reckitt, we think the market underestimates the upside potential from the company's gradual transformation into a Consumer Health-led Home and Personal Care company, which we see driving margin-accretive revenue upgrades, analysts at Citi write in a note.
In addition, the organic potential of its portfolio largely recently acquired Consumer Health assets, we expe