Lowering costs of healthy foods improves diets
date:Mar 20, 2013
hat lowering the cost of nutritionally preferable foods can motivate people to significantly improve their diet, said Roland Sturm, a study co-author and a senior economist at RAND, a nonprofit research organization. But behavior changes are proportional to price changes. When there is a large gap between people's actual eating behaviors and what nutritionists recommend, even a 25% price change closes just a small fraction of that gap.

The analysis of supermarket scanner found a rebate of 25% i
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