Consumers More Likely to Choose GM if Benefits Clear
date:Jun 07, 2012
d buy GM foods in real life.

To observe consumers making choices in a real life situation, the researchers from New Zealand set up street-side fruit stalls in six different countries: Belgium, France, Germany, New Zealand, Sweden and the UK. The stalls sold strawberries, grapes and cherries clearly displaying three different labels: organic, Biogrow certified, low residue, local designation and 100 per cent spray-free, genetically modified.

If customers asked about the GM fruits, the vendors e

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