Taco Bell two-track growth plan faces challenges
date:Mar 20, 2013
their predecessors, which are based on the two most popular Doritos chip flavors.

GOING HEALTHY TOO

As it expands that cheap Doritos line, Taco Bell is adding new food to its healthier, and pricier, Cantina Bell menu aimed at women and older men. Among the new offerings are fajitas that will set a new high price of $5.49 for the chain.

Taco Bell's Cantina menu resembles the one upscale rival Chipotle built its business on, but is priced about one-third lower. Unlike Chipotle, Taco Bell does
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