date:Mar 20, 2013
rmance from the Doritos line. Taco Bell has sold more than 350 million Doritos Locos Tacos since the flagship Nacho Cheese version rolled out a year ago and was followed by the debut of Cool Ranch this month.
Creed aims to sell half a billion Doritos Locos Tacos in 2013, when Taco Bell plans to add a third flavor based on spicier chili-lime Flamas Doritos (PEP.N) and benefit from a switch from local to more effective national advertising.
Time will tell if Flamas tacos can match the success of