date:Mar 19, 2013
al online sales to 1.5 billion ($2 billion) by 2016. U.S. consumers will buy $21 billion of groceries on the Web in 2016, a 52 percent jump over last year, forecasts Forrester Research.
FreshDirect expects shoppers will remain loyal to the fresh foods and prepared meals that helped push its sales to about $400 million last year, according to the company. Theres room for two competitors, says Tom Meyvis, a marketing professor at New York Universitys Stern School of Business. What Peapod can do i