date:Mar 19, 2013
and-mortar Stop Shop and Giant supermarket chains along the East Coast. It waited until 2011, though, to enter Manhattan, where FreshDirect estimates it has 80 percent of the market. To catch up, Peapods offering free delivery to new customers and cheaper prices on everyday goods.
That approach lured enough shoppers to give Peapod a sales gain of more than 10 percent in 2012, with a similar increase forecast this year, says Merzbacher. The growth will help Ahold reach its goal of tripling glob