date:Mar 19, 2013
Peg Merzbacher, Peapods director of marketing, boasts of lower prices on offer, saying, We have suburban supermarket prices in the city.
That poses a challenge for FreshDirect, whose orange-and-green delivery trucks have ruled Manhattans double-parked streets for a decade. Now its drivers jockey for curb space with vans from Peapod. Although its a relatively new kid on the block in New York, Peapod is the biggest Internet grocer in the U.S., thanks in part to partnerships with Aholds big brick-