Store brands disguised as premium products at national supermarket chains
date:Mar 15, 2013
odium or fat content.

Stores are pushing to offer more distinctive products. So the process for developing new store-brand items has gotten more sophisticated and mirrors how name-brand products are conceived and marketed, said Jesse Spungin, general manager for ConAgra's store brands business.

Nevertheless, people may wonder how unique some store-brand products can be when they're made in factories that churn out other store-brand or name-brand products. Sometimes, the difference is really ju
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