date:Mar 15, 2013
offer a strong sensory experience.
Using graphics, said Mark Evanier, a Los Angeles-based comics historian, makes a book more accessible because people think its fun. It feels not too heavy, boring or pedantic, and communicates an idea quickly. And it makes the characters larger than life.
Translating the Honest Tea brand story idled, said Mr. Nalebuff, until the comic book artist Sungyoon Choi was hired to convert their experiences into dozens of illustrations. Even so, Roger Scholl, the boo