date:Mar 15, 2013
able) for people who want to start socially responsible businesses or to inspire their employees.
The books marketing is separate from the company, whose advertising spending was $1.5 million in 2012, according to figures from Kantar Media, a unit of WPP. The book may attract some brand customers, but it is aimed at would-be entrepreneurs, with the first years proceeds destined to go to three nonprofits, including the National Foundation for Teaching Entrepreneurship, which works with high scho