date:Mar 15, 2013
ould be really different.
They also are adopting a nontraditional approach to marketing the book, set to be published on Sept. 3 by Crown Business, a unit of Random House. The pair, with a budget they did not disclose, are focusing on online and social media efforts, and have created a Web site, missioninabottle.net, where, for $25, a customer can buy a book, a signed bookplate and a T-shirt.
Also available is a $2,100 package for 100 books and other merchandise or a consultation (price negoti