date:Mar 15, 2013
and then full ownership, while retaining control of the company.
To lay out the dozen years of Honest Teas ups and downs before that point, Mr. Goldman borrowed an idea from something he loved doing with his three sons reading comic books. He wanted to illustrate the companys story, and persuaded Mr. Nalebuff, who has written five other books, to come aboard.
I wondered if the world really needed another business book, said Mr. Nalebuff, but I thought that if we were going to write one, it sh