date:Mar 15, 2013
Bottle.
Their odyssey included buying a bottling plant that turned out to be a money-eating operation, compounded by other mishaps like mismatched labels, moldy tea and glass shards that set the company back and cost more than $1 million altogether. They also confess to overreaching when they strayed from their core bottled beverage business and produced tea bags, a product that failed to catch fire.
The hallelujah part of the story was getting Coca-Cola to first buy a minority share in 2008,