date:Mar 15, 2013
rising from $1.1 million in sales in 1999 to $75 million at the time Coke took control.
The truth is that we stumbled around quite a bit, Mr. Goldman said. We experienced countless rejections, sleepless nights, using much of our life savings, and all for an idea that was pretty simple bottled tea that actually tastes like tea.
The simple premise that Mr. Goldman and Mr. Nalebuff could make a less sweet but good-tasting drink was far from a glide to success, to judge by the book, Mission in a