Honest Tea creates a business guide as a comic book
date:Mar 15, 2013
t that allowed the co-founders to keep control of the company, a financial arrangement Mr. Goldman concedes, in one book panel, that he did not then understand.

Putting the book together, said Mr. Nalebuff, helped him focus on what kind of brand they had built, noting that, for the first five years we thought we were a tea company. Thats why we added tea bags to the line.

It wasnt until years later after our beverages, Honest Ade and Honest Kids, took off that we realized the most important wo
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