date:Mar 15, 2013
me to make donuts anymore; beverages are the holy grail of profitability.
Dunkin' has already made changes to its in-store queues, such as highlighting beverages, featuring beverage photos on digital menu boards, training managers to offer beverage samples as opposed to doughnuts and bringing beverages to nearby businesses when a new store opens. Carbone said the top line has gone up incrementally because of these changes.
However, marketing Dunkin' as a beverage company is a challenge in ter